#business setup

Setting up a Representative Office in Japan

If you are a foreign enterprise eyeing international business expansion into Japan, representative office might be your cost-effective first step.

Table of Contents

What is a representative office?

Representative office is an office established by a non-domestic company when preparing for overseas expansion into Japan

A representative office is set up by a non-domestic company in preparation for overseas expansion into Japan. It often serves as a stepping stone for foreign companies looking to establish a presence in Japan, facilitating preparatory tasks before diving into full-scale operations; its purpose is to handle non-sales operations, including local market research, information gathering, public relations, and other essential functions in the Japanese market.

It is crucial to note that the activities of a representative office are strictly limited to non-sales tasks.

In contrast to a branch office or subsidiary, representative office doesn’t require registration. However, this exemption comes with implications – opening a bank account or signing a lease agreement in the office’s name is not possible. Instead, these activities must be conducted under the name of a representative in Japan, with all associated liabilities falling under the representative personally. This distinction is vital for foreign companies considering this approach to understand.

What you can do as a representative office

Image of a rental office for a representative office in Tokyo

It acts as a hub for preparatory operations, engaging in activities such as:

  • Market research
  • Advertising and PR
  • Purchasing and storage of assets on behalf of the parent company abroad
  • Providing customer support under a global agreement

What you cannot do as a representative office

As a representative office, engaging in sales activities such as negotiating orders, invoicing customers, fulfilling orders, or collecting payments is prohibited. To undertake such activities, official registration as a branch office or subsidiary company is required.

Employee conducting market research

As mentioned earlier, using the name of the representative office for transactions like opening a bank account or entering into an office lease is challenging due to its non-legal entity status. Typically, these transactions are conducted in the name of an individual or under the representative’s name.

Process of setting up a representative office

Representative offices do not require registration unlike branch offices or subsidiary companies, and the set up process looks like this:

Other obligations as a representative office

As the representative office is not subject to registration, there is no obligation to file corporate tax-related notifications. Nevertheless, in most cases there are certain documents you will need to submit such as:

  • Business Establishment Notification to the Labor Standards Inspection Office
  • Business Establishment Notification to the Tax Office to report consumption tax

In general, because a representative office avoids engaging in sales activities, it is not classified as a permanent establishment (PE), exempting it from corporate taxes. However, situations may arise where the office’s operations extend beyond mere market research, potentially resulting in tax obligations.

For personalized advice, it is recommended to consult with a tax accountant.

Visa for establishing a representative office

For establishing a representative office in Japan, there are a few visa options available.

Intra-company Transferee Visa

The Intra-company Transferee Visa is designed for expatriates temporarily assigned from the head office, branch office, or any affiliated office outside Japan to the corresponding office within the country.

Engineer/Specialist in Humanities/International Services Visa

The Engineer/Specialist in Humanities/International Services Visa (also known as EHI Visa) is typically obtained through an employment contract with a Japanese company. It caters to foreign professionals with specialized expertise in scientific and humanities-related fields aligned with their bachelor’s degree. However, obtaining this visa while working for a representative office in Japan, which isn’t officially a legal entity, can be challenging.

It is important to note, however, that in Japan, whether you obtain the visa or not depends on the decision of the Immigration Bureau, and there is never a 100% guarantee.

Expert guidance for business setup, consultation, and visas

Small Seasons & Co. supporting foreign enterprises set up representative office

Navigating the intricacies of setting up a representative office in Japan demands expert guidance. At Small Seasons, we specialize in offering comprehensive services for business setup, strategic consultation, and visa assistance. Our team is dedicated to ensuring a smooth and legally sound process for your business expansion.

Topics Covered